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Sunday, July 12, 2015

The Facebookization of America

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As a writer, one of the things I hate most about the 21st century is the Facebookization of our communications. We have embraced over-the-top hyperbole to such as degree that everything is capitalized and dramatized. Every issue is surrounded by superlatives and contains it full complement of exclamation points. Every missive ends with a laughing or crying or winking or frowning emoji, the words themselves obviously considered too weak to stand alone.

These are examples of what I found on my newsfeed in just one morning Facebook run-through.


"Every judgement about women DESTROYED in just over one minute!"

"NY Times throws Ted Cruz off bestseller list for cheating, conservatives go INSANE!"

"Watch former confederate flag-defending hypocrite Haley flip-flop on its banishment!"

"Pink SLAYS flat-shaming trolls!"

"Politically incorrect cartoon NAILS the media double standard!"

"Toning down the rhetoric won't change as racism is as rife in the Republican base as maggots are in rotten food."

"In the U.S., you are free to live as you wish unless your white, straight, Republican, a gun owners or southern."

"BOOM - the awesome cartoon nails Hillary!" (Three for the price of one here - boom, awesome, nails.)

"Toby Keith has a BRUTAL message for Barack Obama about GUN RIGHTS!"

"Ted Nugent has a message for all Trump haters and its AWESOME!"

"Oh. My. Gosh. Megyn Kelly just went OFF on the White House!"


And this goes on day after day. No one ever simply responds effectively to their critics, they CRUSH them, or ANNIHILATE them or DESTROY them! Everything is beyond excellent, it is AWESOME or INCREDIBLE or AMAZING. And some things genuinely are awesome or incredible or amazing but we don't save those words for those things that really qualify. We use them for the just good and the simply okay as well.

We don't disagree with certain politicians. They can't just be wrong in our eyes, rather they must be EVIL beings who want to DESTROY America!

Naturally, I think the worst of the excess is perpetrated by the right but I don't deny that my side does it too.

What I wonder is where do we go from here? Can writers actually keep readers interested in mundane words when they have become so habituated to hysterical rhetoric? What will we call wonderful things when you label your fast food burger incredible and your new shoes fantastic?

How will we recognize true evil when a president trying to do the best he can has that awful adjective hung around his neck?






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