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Tuesday, May 15, 2018

Four Goals

                                                            

My editor at King Features always told me - "think about what you want to achieve with each column.

There are four main reasons, columnists write columns.

1) You want to persuade. You probably have delusions of grandeur if you think this is going to happen very often. You may actually give someone insight to a new way of thinking but if you want to change someone's political or moral philosophy, it's most like not going to happen. It's fun to debate these issues but it is rare that people can be induced to change long-held beliefs.

Perhaps you only want to persuade them to action - to vote, to adopt a pet, to support a charity. You might have more success here if they already have a positive leaning toward your suggestion.

2) You want to tell a story, hopefully, one readers haven't heard before. When I wrote about two boys who died in the Civil War, based on their letters home that had been loaned to me, I was thrilled with how those columns turned out. Those two boys had been completely forgotten in the intervening years. I was able to bring them back to life. I fell in love with them and so did my readers.

3) You simply want to provide what you believe is interesting information. After a 'possom began coming to my house, I did research on them and discovered they weren't the ugly vermin so many people think they are. They are actually rather fascinating creatures and I hoped more people would see them that way after I wrote my column. My 'possom, Cletus, still comes to visit quite often.

4) And this is probably your highest mission - you want to touch someone. When you can make a reader laugh or bring a tear to their eye, you've accomplished your goal. Sometimes, you make them cuss as they write a furious letter to you in response to what you wrote. Perhaps you bring back nostalgic memories that make them smile.

Sometimes you can accomplish two or three of your column-writing goals in one column and that is a great feeling.

When I sold real estate, my happiest moments as a writer were when I showed a house and saw one of my columns hanging on the refrigerator door. Making the effort to cut out a column and tape it to the door went beyond just enjoying them. I felt as if I had earned a trophy every time I saw one.





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